I need help identifying a book, and the person who can answer my question gets crowned Cleverest Person On Mia's Flist for a whole WEEK!

Ok, ok, calm down. I know. It's not every day you get an offer like that. So, best of luck chaps. Here's the question:

In which Will Self novel does he describe the main character's bourgeois choice of 200 thread ( Read more... )